BY AMIT MITTAL, Business Coach, Consulting & Advisory
Cash flow is the backbone of every company. Industries are built and even destroyed based on cash activities in every sector of business. For giant companies and their manager’s, cash flow issues are often not considered for immediate attention.
A healthy cash flow is due to the establishment of a good business model. It is generated when the businesses sell goods or services that offer high monetary returns. Slow or reduced cash flow can affect the companies profoundly, which is not a good sign.
What is poor cash flow?
A low cash flow is a condition that occurs when the incoming cash is insufficient to meet the outgoing cash flow needs. Cash flow gets generated through sales, interest income, capital contributions, and borrowed funds.
On the other hand, cash outflow occurs due to your expenses on material purchases and hidden expenses. That includes employee compensation, equipment purchases, plus debt repayments. Poor cash flow or cash gap predominantly is the reason for most businesses to either fail or shut down entirely.
What causes cash flow issues?
There are many reasons responsible for cash flow issues. Some of the problems mentioned below have the most impact. The prominent reason due to which this happens can be dipping sales, no-growth inventory, or dismal debt collection. It can be due to declining sales targets, and slow-moving inventory degrades revenues. On the other hand, debts extract the rest of the businesses’ capital, which worsens things.
Here are some of the reasons that many businesses go through if facing lower cash flow:
- No-impact business: With changing times, the preferences of consumers and other tie-up companies do change. Every time a business wants to flourish, it needs to adapt to changing times. Negative cash flow can trouble enterprises when they cannot evolve with changing scenarios and market demands.
- Credit rating decline: With more and more defaults piling on the company’s name on short-term and long-term obligations, it leaves a dent in the company’s credit ratings. Businesses eventually collapse due to insolvency unless there is a remarkable injection of cash flow to support the operational costs and settle those debts.
- Declining competitive advantage: Poor or zero cash flow can erode businesses’ competitive advantage because they cannot finance the requisite operation strategies. For instance, economies of the right scale can allow firms to price their product competitively because it reduces production costs if production volume increases.
- Late payments: Late payments are evident if there is poor cash flow in the businesses. Such a condition can force you to take loans from institutions to repay those loans, increasing more and more debts.
Poor cash flow impacts businesses severely. For every business, monetary aid is a must. Money is the backbone of every business, and if that declines overtime or degrades due to non-completion of sales targets plus more, it becomes a problem. Therefore, every business should immune themselves from this severity and save themselves from the impact of poor cash flow.