MADASKY Management Consulting Firm

MADASKY is the best business Consulting & Advising Company in India. MADASKY embraces the challenges of business growth and focuses on the customers to provide the best business coach & consulting in India. We as a business process consultant provide services like aligning sales & mar

Growth, Marketing & Sales

5 Ways to Growth

  1. Lead Generation or people who are interested in your product or services
  2.  Conversion Rate, or how many inquiries were converted into sales
  3. Average Rupees  Sale, or Average invoice value
  4. Average Number of Transactions, or How many times on an average customer buy from you in a year
  5. Profit Margins

Inquiry System

An inquiry system in sales and marketing streamlines lead management by capturing, tracking, and prioritizing customer inquiries. It involves collecting prospect information, monitoring interactions, and categorizing leads based on conversion potential. Efficient follow-up and personalized communication nurture relationships with prospects, addressing their needs and concerns. Analyzing the system’s effectiveness allows for strategy optimization and improved conversion rates. 

Key components of an effective inquiry system include:

Lead capture, Lead tracking, Prioritization, Follow-up and Analysis

Implementing a robust inquiry system enhances sales opportunities, reduces response times, and boosts customer satisfaction, ultimately contributing to business growth.


Pricing in sales and marketing refers to the process of determining the monetary value of a product or service that a business offers to its customers. It is a crucial aspect of marketing strategy, as it influences consumer perception, demand, profitability, and competitiveness in the market. Several factors contribute to effective pricing:

Cost-based pricing, Value-based pricing, Competitive pricing, Psychological pricing and Dynamic pricing

In sales and marketing, effective pricing strategies balance profitability and customer satisfaction while considering market conditions and competition.

Conversions Ratio

Conversion ratio in sales and marketing refers to the percentage of prospects or leads that complete a desired action, such as making a purchase, number of orders which are converted into orders during a particular period. It is a key performance indicator (KPI) that measures the effectiveness of marketing and sales efforts in driving desired outcomes. 

A high conversion ratio indicates successful strategies in engaging and persuading potential customers. To improve conversion ratios, businesses should focus on targeted messaging, user-friendly website design, compelling calls-to-action, and data-driven optimizations. 

Regular monitoring and analysis of conversion ratios help identify areas for improvement and boost overall performance.

Marketing Plan

A marketing plan is essential for businesses to effectively promote their products or services, reach their target audience, and achieve their goals. The importance of a marketing plan lies in the following aspects:

Strategic direction, Resource allocation, Competitive analysis Customer focus, Performance measurement, Collaboration and communication

In summary, a marketing plan is crucial for guiding marketing efforts, maximizing ROI, staying competitive, and achieving business success.

Sales Targets

Sales targets are pre-determined goals set by businesses for their sales teams to achieve within a specified timeframe, such as monthly, quarterly, or annually. These targets represent the desired level of sales revenue, volume, or number of new customers acquired, and serve as a performance benchmark for sales representatives, managers, and the organization as a whole.

Sales targets are crucial for several reasons:

Focus, Performance measurement, Motivation, Forecasting and Growth

Sales targets should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) to maximize their effectiveness and ensure sales teams are motivated and engaged.

Profitability Improvement

Profitability improvement in sales and marketing involves identifying and implementing strategies that increase revenue, reduce costs, and enhance overall business performance. Here are some key tactics for enhancing profitability:

Optimize pricing strategy, Increase customer retention, Upsell and cross-sell, Improve sales efficiency, Targeted marketing, Monitor and analyze performance, Cost control and Product or service portfolio optimization.

By implementing these strategies, businesses can enhance profitability and ensure long-term success in sales and marketing efforts.