+91 80073 70008
actioncaoch@madasky.com
  • Linkedin
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • Youtube
  • Blog
  • Blog
Madasky ActionCOACH Madasky ActionCOACH
  • Home
  • About
  • COACHING
    • BUSINESS COACHING
    • EXECUTIVE COACHING
  • CONSULTING
  • Events
  • Assessments
  • Others
    • Gallery
    • Testimonial
    • Business Books
  • Blogs
  • CONTACT
  • Home
  • About
  • COACHING
    • BUSINESS COACHING
    • EXECUTIVE COACHING
  • CONSULTING
  • Events
  • Assessments
  • Others
    • Gallery
    • Testimonial
    • Business Books
  • Blogs
  • CONTACT
  • Home
  • Blog
  • A CUSTOMER LOYALTY LADDER

Blog

08 Jan

A CUSTOMER LOYALTY LADDER

  • By admin
  • In Blog
  • 77 comments

BY AMIT MITTAL, Business Coach, Consulting & Advisory

A satisfied customer is a boon to any business. To create a customer of varying interests in a digital and competitive world is a challenge for a business. A satisfied customer is a foundation to A CUSTOMER LOYALTY LADDER. Every business organization must recognize the buying behaviour of its customers which gives a fair insight into the product created. Your best customers are built in the first interaction.

A LOYALTY LADDER moves upward from a suspect customer at the bottom rung to a raving fan, thus developing a promising business relationship between the two, meeting the needs of both. 

Let us explore these customers loyalty movement starting from the bottom of the loyalty ladder.

SUSPECT

One becomes a suspect customer when they fit your target market and when a product has potential to match the need of a suspect, a suspect customer emerges. It’s a massive pool of potential customer. Get them to get on your website, and get in touch with them. Until someone says they are interested, they are not prospects. Your job is to turn them into shoppers, Do we have systemised method to phone them?

2. PROSPECT

A prospect is commonly known as a prospective buyer. A buyer whose potentials of buying power is visible through its browsing habits, its desire to enquire and interest in a product. A customer of this category frequents its place of interests and is often recognize through its knowledge of a product.

3. SHOPPER 

A person purchases something from you for the first time and you acquire their details, they become a shopper. They have not purchased second time from you, but now have their details on database. Your job is to get them back again so that they get use to your product or service. What are you doing  to make them come for the second transaction?

4. CUSTOMER

When a shopper buys for the second time from the business is considered as a customer. They are getting use to your product. There is potential for them to become a member as best customers can become members into the business.

5. MEMBER 

Is a person when they develop a sense of belongingness in your business. How is it you are creating the membership about the business, like members only deal or offers. Some kind of loyalty program. Customer should feel like buying again with you. 20% customers are big part of your success. Make them members, make them special, Interact with existing customers through Facebook, Twitter, etc. Tell them how good is there experience, Eg, an overcooked food was replaced in 60 sec to the table. That is the experience.

6. ADVOCATE 

Is the one who promote your business, your products and their overall experiences to others through word of mouth, references or even social media by sharing your website links, groups, pages etc., Someone who refer new prospects to the business that may leads to potential sale. Best customer service happens when things are not in control or you make mistakes, they see it if you are good at it or bad at it. Bad Customer Service Eg, if someone ask what can I do to fix this for you, if you have to ask, then you should not have the job. You should take action and do it immediately.

7. RAVING FAN

At the top of the ladder stands the raving fan.

They sell for you. It is important for a good customer service to provide these customers with rewards and loyalty programs, so that they continue to associate with your business organization. Taking action, converts them into Raving Fans. Like, the Harley Davidson having excellent customer service, customers tattooing logo all over the body. Our goal is to go from suspect to raving fans. 

One such example is that of FedEx.
They want customers to – 
‘Stay, Say and Pay.’
Rather than,
‘Walk, Squawk and Balk.’

EFFECTIVE CUSTOMER SERVICE TO CREATE A RAVING FAN THAT RULES THE TOP OF THE LOYALTY LADDER.

Good customer service is PROACTIVE 

Proactive recognizes the loopholes or any drawbacks beforehand that could come in the way of customer satisfaction. It is aimed at going beyond the customer’s expectation. A proactive strives to become better at providing best to their customers by being creative and innovative thinking out of the box and establishing newness in the products and services.

An effective customer service aims at listing MOMENT OF TRUTH.

It is imperative for customer service to recognize, identify and list the needs of its customers and their products interests and buying patterns. Their inclination, reasons of quitting, or any change that affect the interaction between the customers and the business organization. 

THE WOW FACTOR 

CONSISTENCY + EASY TO BUY = WOW FACTOR

 A wow factor consists of creating a consistency of a product for the customer and non – painstaking experience, an easy availability or accessibility to a product. Purchasing online is one such experience of Easy To Buy. 

Above all, provide your customer with a value and a great service for every money they spend on your products and services, to always remember and return back to you for more.

admin

You may also like

Niche – All About Sales & Marketing – Lifetime Value

  • June 15, 2022
  • by admin
  • in Blog
BY AMIT MITTAL, Business Coach, Consulting & Advisory As discussed in...
Niche – All About Marketing & Sales – 5 Ways
June 7, 2022
Coaching System – 6 Steps – Niche – USP
May 13, 2022
Niche – All About Marketing & Sales – Guarantee
February 26, 2021

    Comments

  1. childrenscurtainsbaw.tumblr.com
    March 22, 2021

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my
    newest twitter updates. I’ve been looking for a plug-in like this for quite some time
    and was hoping maybe you would have some experience with
    something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward
    to your new updates.

  2. CBD Edibles For Sleep
    March 27, 2021

    Your manner of addressin this subject is both remarkable and inspiring.

  3. https://magic-mushrooms-online.com/
    April 14, 2021

    Your manner of addressin this topic is both terrific and also inspiring.

  4. asmr https://0mniartist.tumblr.com
    April 14, 2021

    I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored material stylish. nonetheless, you command get got an shakiness over
    that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly very often inside case you shield this increase.

    asmr 0mniartist

  5. https://magic-mushrooms-online.com/product-category/magic-mushroom-spores/
    April 14, 2021

    Not many writers with correct knowledge of the topics they discuss.

  6. bitly.com
    April 15, 2021

    Hey there just wanted to give you a quick heads up and let you know a few of the images aren’t loading properly.
    I’m not sure why but I think its a linking issue.

    I’ve tried it in two different internet browsers
    and both show the same outcome. asmr 0mniartist

  7. LA Weekly's List
    April 22, 2021

    Your manner of addressin this subject is both fantastic as well as motivating.

  8. Click Here To See The Best CBD Oil
    April 24, 2021

    Your manner of addressin this topic is both remarkable and inspiring.

  9. is gamefly
    April 28, 2021

    I was pretty pleased to uncover this page. I want to to
    thank you for your time for this particularly wonderful read!!
    I definitely appreciated every part of it and I have you bookmarked
    to check out new things on your site.

  10. there asmr
    April 29, 2021

    I just like the valuable info you supply on your articles.
    I’ll bookmark your blog and check again right here frequently.
    I am somewhat certain I will be told many new stuff proper
    here! Best of luck for the following!

  11. see here
    April 29, 2021

    I love the way you have ended this article …

  12. asmr of
    April 29, 2021

    Its like you read my thoughts! You seem to understand a lot about this,
    such as you wrote the book in it or something.
    I think that you just can do with some percent to force the message home a
    bit, but instead of that, that is excellent blog.
    A fantastic read. I’ll certainly be back.

  13. asmr is
    May 4, 2021

    Hurrah, that’s what I was looking for, what a data! existing here at this website,
    thanks admin of this site.

  14. or asmr
    May 8, 2021

    I don’t even know how I ended up here, but I thought this
    post was great. I don’t know who you are but certainly
    you are going to a famous blogger if you aren’t already 😉
    Cheers!

  15. Amagree
    May 12, 2021

    tadalafil cialis

  16. http://tinyurl.com/yjwpzhaj
    May 15, 2021

    scoliosis
    Good site you’ve got here.. It’s difficult to find excellent writing like yours nowadays.
    I honestly appreciate individuals like you!
    Take care!! scoliosis

  17. http://j.mp/
    May 17, 2021

    scoliosis
    Outstanding story there. What happened after? Good luck! scoliosis

  18. https://philadelphiaweekly.com/10-best-cbd-lubes-to-buy-in-2021/
    May 18, 2021

    Exactly the sort of web content that improves the net. Thanks!

  19. George
    May 19, 2021

    Have you ever considered publishing an e-book or guest authoring on other websites?
    I have a blog based upon on the same topics you discuss and would love to have you share some stories/information. I
    know my readers would value your work. If you’re even remotely
    interested, feel free to shoot me an e mail.

  20. Best Pet Products
    May 20, 2021

    You have covered this subject expertly.

  21. asmr the
    May 21, 2021

    You actually make it seem really easy with your presentation however I to find this matter to be really one thing that I
    believe I might by no means understand. It kind of feels too complex and extremely huge for me.
    I’m taking a look ahead for your next publish, I will try to get the grasp of it!

  22. are free dating sites
    May 26, 2021

    Hi there would you mind letting me know which webhost you’re utilizing?
    I’ve loaded your blog in 3 different web browsers and I must say this blog loads a
    lot faster then most. Can you suggest a good internet hosting provider at a fair price?
    Thanks a lot, I appreciate it!

  23. this site
    May 27, 2021

    Love the way you cover this subject.

  24. read review
    May 28, 2021

    Not many writers with appropriate knowledge of the topics they blog about.

  25. our website
    May 30, 2021

    Ahaa, its nice conversation on the topic of this article at this place at this blog, I have read all that, so at this time me also commenting at this place.|

  26. surgery scoliosis but
    May 30, 2021

    Oh my goodness! Awesome article dude! Many thanks, However I am going through troubles with
    your RSS. I don’t understand why I am unable to join it.
    Is there anybody getting identical RSS problems? Anybody who knows the answer can you kindly respond?
    Thanks!!

  27. of surgery scoliosis
    May 31, 2021

    Hello, I enjoy reading through your article. I wanted to write a little comment to support you.

  28. free dating sites or
    May 31, 2021

    Saved as a favorite, I like your blog!

  29. why dating sites
    June 1, 2021

    My spouse and I stumbled over here coming from a different page and thought I might check things out.
    I like what I see so now i’m following you. Look forward to checking out your web page repeatedly.

  30. http://tinyurl.com/yyzanmlt
    June 1, 2021

    I simply could not leave your website before suggesting that I actually loved the
    standard info an individual provide to your guests? Is gonna be again often in order to inspect new
    posts

  31. http://tinyurl.com/
    June 2, 2021

    This post provides clear idea in favor of the new users
    of blogging, that truly how to do blogging.

  32. CBD Lube
    June 17, 2021

    Wow, this post is nice, my sister is analyzing these kinds of things, therefore I am going to inform her.

  33. Amagree
    June 17, 2021

    online cialis

  34. pop over here
    June 20, 2021

    Hi, I do think this is an excellent site. I stumbledupon it 😉 I’m going to revisit yet again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide other people.

  35. click for more info
    June 21, 2021

    I will immediately grab your rss feed as I can not find your email subscription link or e-newsletter service. Do you’ve any? Kindly allow me understand in order that I may just subscribe. Thanks.

  36. massage therapy tools
    June 22, 2021

    Howdy, I think your website may be having internet browser compatibility issues.
    Whenever I look at your site in Safari, it looks fine however when opening in I.E., it’s
    got some overlapping issues. I just wanted to provide you with a quick heads up!

    Apart from that, excellent website!

  37. buy delta 8 online
    June 30, 2021

    wow, awesome article post.Thanks Again. Really Great.

  38. Charlesmar
    July 8, 2021

    bogor indonesia guiness book of world record 1080p Torrent jocuri cu color filling book

  39. Bonus Casino Goldeneuro Casino
    July 12, 2021

    Loterie Leclerc La Chance Aux Chansons De La Loterie Nationale Fermeture De L Hyper Casino Plouay

  40. Terrence
    July 12, 2021

    Everything is very open with a precise description of the challenges.

    It was truly informative. Your site is useful. Thank
    you for sharing!

  41. Galerie Marchande Casino Bourg De Peage
    July 16, 2021

    Film Casino Choeur Final St Matthieu Msi Grenade A320m Activate Slot M 2 Geant Casino Pull Coton Femme

  42. Amagree
    July 23, 2021

    order cialis

  43. Williamcilky
    July 28, 2021

    dating sites
    mature dating

  44. http://gematodiatrofi.hua.gr/wiki/index.php?title=_Leading__5_Brands_of_CBD_Oil_for_Pain_Relief
    July 29, 2021

    My relatives always say that I am killing my time here at
    net, however I know I am getting familiarity daily by reading thes nice posts.

  45. Mitchell
    July 30, 2021

    Hello, i think that i saw you visited my blog thus i came to “return the favor”.I’m attempting
    to find things to improve my site!I suppose its ok to use a few
    of your ideas!!

  46. Tanisha
    July 31, 2021

    It’s really a nice and useful piece of information. I’m satisfied that you just shared this useful info with us.
    Please keep us informed like this. Thanks for
    sharing.

  47. Kellie
    August 1, 2021

    Hurrah! Finally I got a website from where I can genuinely obtain helpful information concerning
    my study and knowledge.

  48. garden furniture
    August 1, 2021

    Hey! This is kind of off topic but I need some
    help from an established blog. Is it hard to set up your own blog?
    I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about creating my own but I’m not sure where to begin. Do you have any points
    or suggestions? Thanks

  49. picklebeard8.over-blog.com
    August 2, 2021

    obviously like your web site however you need to test the
    spelling on several of your posts. Several of them are rife
    with spelling issues and I to find it very troublesome
    to inform the reality nevertheless I’ll surely come
    again again.

  50. Orville
    August 2, 2021

    Have you ever considered about including a little bit more than just
    your articles? I mean, what you say is valuable and everything.
    Nevertheless just imagine if you added some great visuals or
    videos to give your posts more, “pop”! Your content is excellent
    but with images and videos, this blog could certainly be
    one of the best in its field. Amazing blog!

  51. Monique
    August 3, 2021

    It’s actually a cool and helpful piece of information. I am
    happy that you simply shared this helpful info with us.
    Please keep us informed like this. Thank you for sharing.

  52. Wilbert
    August 5, 2021

    My partner and I stumbled over here by a different page and thought I should check things out.
    I like what I see so now i’m following you. Look forward to
    looking at your web page for a second time.

  53. Wilhelmina
    August 5, 2021

    Admiring the commitment you put into your blog and in depth information you provide.
    It’s nice to come across a blog every once in a while
    that isn’t the same outdated rehashed material. Excellent read!
    I’ve saved your site and I’m adding your RSS feeds
    to my Google account.

  54. Alfred
    August 9, 2021

    This is really interesting, You are a very skilled blogger.
    I have joined your feed and look forward to seeking more
    of your fantastic post. Also, I’ve shared your site in my social networks!

  55. http://tinyurl.com
    August 10, 2021

    I’m impressed, I have to admit. Seldom do I encounter a blog that’s both educative
    and interesting, and without a doubt, you have hit the nail on the head.
    The issue is something that too few men and women are speaking
    intelligently about. I am very happy that I came across this in my hunt for something regarding this.

  56. http://j.mp/2VMJj1T
    August 11, 2021

    Hi, I do believe this is a great blog. I stumbledupon it 😉 I’m going to come back yet again since I book-marked it.
    Money and freedom is the best way to change, may you be rich
    and continue to guide other people.

  57. tinyurl.com
    August 12, 2021

    Hello There. I discovered your blog the use of msn. This is a very well written article.
    I’ll be sure to bookmark it and come back to learn more of your helpful info.
    Thank you for the post. I’ll definitely return.

  58. tinyurl.com
    August 13, 2021

    My family all the time say that I am killing my time here at net, but I know I am getting familiarity daily by reading
    thes fastidious articles.

  59. KevinSib
    August 13, 2021

    sierra vista gay dating
    ohio gay dating
    top rated gay dating sim

  60. baby essentials
    August 15, 2021

    Hi there, after reading this awesome article i
    am too glad to share my know-how here with friends.

  61. Clifton
    August 15, 2021

    It’s very effortless to find out any matter on web as compared to
    textbooks, as I found this article at this website.

  62. KevinSib
    August 16, 2021

    gay dating site scam
    gay dating like craigslist
    foreign gay dating site

  63. bitly.com
    August 16, 2021

    I was curious if you ever considered changing the structure
    of your blog? Its very well written; I love what youve got to say.

    But maybe you could a little more in the way of content so people
    could connect with it better. Youve got an awful lot of text
    for only having one or two images. Maybe you could space it
    out better?

  64. sexreward83.tumblr.com
    August 16, 2021

    Oh my goodness! Incredible article dude! Thanks, However I am going through problems with your RSS.
    I don’t understand the reason why I am unable to subscribe to it.
    Is there anyone else having identical RSS problems?
    Anybody who knows the solution will you kindly respond?

    Thanx!!

  65. gamefly where
    August 17, 2021

    Wonderful goods from you, man. I’ve remember your stuff prior to and you are just extremely great.
    I actually like what you’ve received here, really like what you are stating and the way in which through
    which you are saying it. You make it enjoyable and you still care for to stay it smart.
    I can not wait to read far more from you. This
    is actually a terrific website.

  66. Carma
    August 17, 2021

    It’s really very complex in this busy life to listen news on TV,
    therefore I only use web for that reason, and get the most up-to-date information.

  67. pastebin.fun
    August 18, 2021

    Hi would you mind letting me know which web host you’re using?
    I’ve loaded your blog in 3 completely different web browsers and I
    must say this blog loads a lot quicker then most. Can you suggest a good internet
    hosting provider at a reasonable price? Thanks, I appreciate it!

  68. Barney
    August 19, 2021

    When some one searches for his required thing, therefore he/she desires to be
    available that in detail, therefore that thing is maintained over here.

  69. http://sc.devb.gov.hk/
    August 22, 2021

    Heya i am for the first time here. I found this board and I
    find It really helpful & it helped me out a lot. I hope to provide something back and help others like you aided me.

  70. Tanesha
    August 22, 2021

    Outstanding story there. What occurred after? Take care!

  71. are ps4 games
    August 22, 2021

    I’m not that much of a internet reader to be
    honest but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back later.
    Cheers

  72. ps4 games this
    August 24, 2021

    I do trust all of the ideas you have offered for your post.
    They are very convincing and can definitely work. Nonetheless, the posts are too brief for novices.
    May you please extend them a little from next time?
    Thanks for the post.

  73. Vern
    August 24, 2021

    It’s very simple to find out any matter on net as compared to textbooks, as I found this piece of writing
    at this web page.

  74. their ps4 games
    August 24, 2021

    Hi friends, how is the whole thing, and what you would like to say concerning this paragraph, in my view its actually awesome designed for me.

  75. https://bonsaicrook7.webgarden.at/
    August 25, 2021

    Hey there! Someone in my Myspace group shared this website with us so I
    came to check it out. I’m definitely enjoying the information.
    I’m bookmarking and will be tweeting this to my followers!
    Exceptional blog and terrific style and design.

  76. Carl
    August 25, 2021

    It’s the best time to make some plans for the future and it is time to be
    happy. I’ve learn this submit and if I may I desire to counsel you few interesting issues or tips.
    Perhaps you could write next articles regarding this article.

    I want to read even more issues about it!

  77. ps4 games off
    August 25, 2021

    This blog was… how do I say it? Relevant!! Finally I’ve found something which helped me.
    Thanks a lot!

Comments are closed.

Recent Posts

  • Niche – All About Sales & Marketing – Lifetime Value
  • Niche – All About Marketing & Sales – 5 Ways
  • Coaching System – 6 Steps – Niche – USP
  • People and Education
  • Niche – All About Marketing & Sales – Guarantee

Recent Comments

  • 1dudgeon on Home
  • Best Business Coach in India - ActionCoach - Ma... on Home New
  • Best Business Coach in Thane - ActionCoach - Ma... on Home New
  • AnthonyKence on Business Success Mantra
  • AnthonyKence on SalesRICH Workshop

Contact

+918007370008

info@madasky.com

Hiranandani Estate, Thane, Maharashtra, India. Pincode 400607

Useful Links

  • About
  • Business Coaching
  • Business Consulting
  • Gallery
  • Blog
  • Testimonial
  • Business Books
  • Contact
  • Privacy Policy

Social Links

  • Linkedin
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • Youtube

GET IN TOUCH

Don’t hesitate to reach out with the contact information below, or send a message using the form.
Contact Us

@ 2020 Madasky. | Developed by Vesper Solutions

Privacy Policy